



This campaign celebrates Cadbury's amazing 200-year journey, showing how it's always been there for life's sweet moments. Our core concept, "some relations never change," highlights this enduring bond. Through striking Out-of-Home and social media visuals, we place people enjoying Cadbury at London's iconic spots. These images don't just show landmarks; they tell a story: Cadbury has been part of shared laughter and lasting memories for generations, predating even these famous sights. It's a warm, simple tribute to the timeless joy of connection, powered by Cadbury.