Urban barista +The coffee gen

I created two Instagram reels for the Urban Baristas x The Coffee Gen collab in London, built around their fresh idea of mixing coffee and DJ culture. I wanted to keep things simple and inclusive showing it as a space for everyone, not just a loud, rave type vibe. The videos capture the mood of a place where good coffee and good music come together naturally, creating an atmosphere people can feel part of. For me, it was about giving the collaboration its own identity and showing that social media can tell a real story, not just follow trends.