Dr.Martens : Stronger than it looks

This self-initiated Dr. Martens campaign tells a story of quiet strength, inspired by real experiences. It highlights a woman whose resilience is calm, grounded, and powerful, not loud or aggressive. The campaign blends emotional storytelling with bold, product-focused visuals, using raw photography, striking color accents, kinetic typography, and sound design without voiceovers. I led every stage from concept and casting to photography, editing, and narrative development. “Stronger Than It Looks” positions the boot not just as a fashion statement but as a symbol of resilience, empowering those who wear it to walk their path.