DUREX : #TRAVELWITHDUREX

This campaign for Durex addresses a critical, yet often overlooked, aspect of international travel: sexual health and safety. With significant numbers of travelers engaging in casual sex abroad, and concerning rates of unprotected encounters, Durex steps in to promote responsible choices. Our "Travel with Durex" initiative positions condoms not just as a product, but as an essential personal care item for any journey. Through compelling branded content, social media engagement, and strategic Out-of-Home placements, we aim to raise awareness among adults, from students to working professionals, fostering a community that embraces the message: "Travel Safe, Have Safe Sex."